Archive for January, 2010

WESGRO Trade Mission to Ghana

January 29, 2010

Ghana is regarded by the international community as the 2nd key economy in West Africa outside of Nigeria. This has become even more apparent with the current situation in neighbouring Cote d’Ivoire, and several other countries in the region. With the prospect of stable growth for the foreseeable future, an expanding domestic economy and increased interest in key sectors, it is a market that should be given due attention at every level by companies from the Western Cape looking to establish a foothold in West Africa.

WESGRO cordially invites companies to consider participation in a trade mission to Ghana from 22 – 26 March 2010, which forms part of their Western African Trade Corridor program, and will focus on exploring trade and investment opportunities.

Companies applying need to be export ready and must have been in business for a minimum of 2 – 3 years. Preference will be given to BEE and women-owned entities.

Interested companies should contact Michael Gamwo at WESGRO on 086 517 0777 or The deadline for applications is the end of the month.


ABYC Special Offer

January 29, 2010

A message from Skip Burdon, President of the American Boat & Yacht Council (ABYC):

Many new initiatives are currently underway at ABYC that will be impacting the boating industry in South Africa.  As we have previously communicated,  ABYC and CTBi have entered into a 5 year agreement to have CTBi represent ABYC’s education, training and technical workforce certification interests on the African continent.  Discounted ABYC training is now available to you locally through CTBi.  Additionally, ABYC will be offering many of its workforce certification courses on DVD and online shortly.  Lastly, the ABYC Foundation will be launching its Global Marine Industry Directory this coming February.  The Directory will be very similar to a virtual technical products exposition, except it will be standards-based.  Lastly, this July will usher in many revisions to the current ABYC standards.

ABYC would like to offer all SABBEX members ABYC standards by becoming a member of ABYC at a remarkably economical annual service rate.

ABYC  would like to offer you an opportunity to experience ABYC, their standards and their industry workforce certifications firsthand by offering you a 1 year membership in ABYC for the deeply discounted annual service fee of $200.00 (US), which includes the ABYC standards online 24/7 access and on CD, the quarterly marine standards journal the Reference Point, the quarterly design journal The Masthead, discounts on technical training classes and technical publications and access to $100 education vouchers for your technical staff.  The standard annual manufacturer membership service fee is $375.00.  Therefore, you save a significant  34% off the standard manufacturer’s annual service fee.

Please e-mail us to request an application form, which can be completed and faxed to + 1 410 990 4466 to initiate your one year discounted membership in ABYC.  For more information, please call either Judith Ramsey, ABYC’s Membership Director at 410 990 4460 x 32 or Sandy Brown at x43.  Either one can take your credit card information and explain the advantage of having ABYC standards available 24/7 over the internet for organisations with multiple locations.

Durban International Boat Show

January 29, 2010

2010 Show dates – 30th April to Sunday 2nd May

The Durban Boat Show has been moved forward due to the upcoming World Cup, and, as a result, time is of the essence. Please complete the Booking Form as soon as possible should you be interested in exhibiting and return it at your earliest possible convenience. Please see contact details below. You can download the application form here.

The Boat Show Supplement goes into the Mercury and Sunday Tribune (to a readership of over 1 million) in the week leading to the Show, and is also used as the Show programme. In previous years detailed listings have been charged at R350, but this year there is no charge for a simple listing (Name & contact details only). Should you require further exposure, please e-mail for Independent Newspaper advertising rates.

The Consolidated Auctioneers Boat and Classic Car Auction is planned for Sunday the 2nd of May at approximately 3:30pm at Cafe Fish. Please note the following conditions:

No competitive boats will be allowed on the Auction. This means that – for instance – a Bavaria will not be accepted onto the Auction if Bavaria are exhibiting on the Show, unless Bavaria themselves are putting up the boat on the Auction. This clause will hold true for all exhibitors booking and paying for their stands by the 15th of March 2010. The proviso falls away after this date.

Larger boats on moorings will be available for viewing by all visitors in a special section of the moorings (R1200 per metre beam)

Trailered boats will be displayed in the vicinity of Cafe Fish within the Show area (R1500 per boat).All boats on auction have to be licensed, sea-worthy and in top condition – no wrecks will be accepted

Your reserve price must be reasonable, a minimum of 25% less than the price of the boat as new. An auctioneer’s commission will be charged to the buyer, over and above the purchase price. All boats on auction must be on display for the full duration of the Show

Smaller items relating to the industry – eg, navigational equipment, fishing equipment, skis etc – can be placed on the Auction for no fee. Should you wish to donate all or a portion of the sale price to the NSRI, this will be much appreciated.

For more information, please contact Devra on:

Tel: 031-2669828
Cell: 083 2591481

Export Country Profile – China

January 29, 2010

Compared to South Africa, China exhibits a plethora of cultural differences. These cultural differences translate notably to the boating industry. For example, boating in China is never an exercise performed alone. Boating in China is a group activity. Besides this, expectations of boating interiors and designs are substantially different from the rest of the world. Below we analyse some of these discrepancies and identify the potential of the Chinese market for South African export vessels.

Current Situation:

China has 9,009 miles of coastline and a population of 1,338,612,968 people. China has a fast-growing number of millionaires and the global down-turn has had limited impact on Chinese luxury consumption. In fact, boat manufacturers in the country have shown dramatic growth over the past 5 years. However, due to a lack of standards and regulations in the boatbuilding industry, boats being locally produced vary quite dramatically in quality.

China has one of the oldest and complicated cultures of the world. China is also a very large country and every region provides notable discrepancies in their manner of business dealings. Doing business in Beijing can be very different to dealings being done in Shanghai.

Currently very few marinas exist in China for the purposes of leisure boating, an underdeveloped industry. Boating in China has not previously been perceived as a leisure activity, but indicators suggest that this is slowly changing. Existing Chinese marinas reflect the growing demand for luxury goods in the country, most of them coming standard with luxury accommodation and facilities such as shopping malls.

Burgeoning Developments:

More and more companies are currently relocating their production to China, due to the low labour costs. Marinas are rapidly springing up along the Chinese coastline and an exponential growth in both the number of millionaires and boat owners is expected. In fact, the boating industry is expected to be the third biggest industry after housing and automobiles. By 2015, China’s demand for luxury goods is expected to reach US$11.5 billion.

With a growing interest in boat and marina building, the Chinese government has signalled that they see the potential of the boatbuilding industry and the leisure boating market. As a result, the China Boat Industry & Trade Association has been established, in order to stimulate the boat building industry through trade shows, workshops and through the provision of solutions for business problems

In addition to this, Marine Dragon Consulting (MDC) specialises in the development and promotion of the yachting industry in China. MDC is the first company in China to assist the global yachting industry from conceptualisation to post-project support. MDC acts as a turnkey solution for customers worldwide who want to build, source or distributes boats and marine equipment in China by scouting suitable industrial and commercial partners. MDC offers “dealer finder” services, head hunting as well as PR services thanks to a network of partners all around China.

Boat Shows

The China International Boat Show is the only boat show in China that is recognised by the International Federation of Boat Show Organizers (IFBSO)

  • Latest statistics by the organizers of last year’s show indicate that about 45% of the exhibitors are manufacturers of boats and luxury yachts, about 30% will represent equipment and accessories, while 25% belong to the marina, club, design and other service sectors.

Exhibitor info:

  • 380 overseas and domestic exhibitors
  • Exhibitors from over 20 foreign countries, mostly from the USA and western Europe
  • France, Italy and Australia were represented with national pavilions.
  • 14,276 visitors
  • 1,105 overseas visitors from 47 countries and regions
  • 200 boats were displayed
  • Covering over 30,000sqm of exhibition space, also covering space on the water

The Chinese market presents an undeniable challenge for exporters. Cultural differences as well as linguistic barriers abound. However, with low production costs and an ever-increasing number of potential customers, it represents a potentially very lucrative export market, currently largely cornered by the USA and Europe. With an ever-expanding marine industry and a well attended boat show, it offers exporters a new and largely unchartered market, with previously unimaginable potential.

Exporter Profile – Two Oceans Marine

January 29, 2010

Two Oceans Marine Manufacturing was founded  twenty years ago, and has since developed into a fully fledged design and manufacturing facility for ocean-going craft, specialising in the building of power and sailing catamarans.

The company, located in Cape Town, has a factory ideally located within close proximity to the harbour and can cater for the construction and launching of vessels of up to 30 m in length. An abnormally high roof structure provides for in situ fitting of flybridges and electronic antennae, thereby allowing a completed vessel to be launched once it leaves the factory floor.

The company management, including numerous members of staff, has extensive experience at sea, both in power and in sail. With this experience, all of which is kept current, clients are assured of first hand advice during the specification build up, of their chosen vessel. In most instances company staff  handle the delivery of the vessel by sea, and frequently use this as a training and familiarisation voyage for the client.

Two Oceans Marine, in addition to its own line of well respected power catamarans – 23 ft to 32 ft with a new 34 ft almost ready for production – has successfully produced custom-built power and sailing catamarans designed by well known naval architects. Vessels, ranging from 43 ft to 70 ft, have been launched, and currently operate all over the world. These vessels include: a 75 ft commercial ferry designed by Bob Van Niekerk, 50 ft sailing catamarans – Open Ocean 500’s, designed by Alex Simonis: a 47 ft, high performance sailing catamaran, and a range of powered catamarans designed by John Shuttleworth: a 57 ft cruising catamaran designed by Anthony Key and numerous 43 ft high powered patrol boats.

The live aboard power catamarans, designed by John Shuttleworth – “powershuttles’ have been extensively modified to cope with the demanding sea conditions experienced during deliveries off the South African coast. These modifications have been successful and new vessels are continuing to be built. Both options of power are offered, viz, Inboard, or Outboard. As the vessels were specifically designed to operate with outboard power their performance is totally acceptable and has exceeded design expectations. Outboard power has definite practical advantages, over the customary diesel inboards, for vessels operating in remote areas of the continent, as engines can easily be rotated, or replaced, without any significant vessel downtime.

2010 will be an exciting year with 2 new custom builds already being started – a 63 ft Sailing Cat and a 70 ft expedition Power Cat both being designed by Anton Du Toit.

For more information, please visit their website at

Boating Industry Weathers A Serious Sales Slump

January 12, 2010

Boating Industry Weathers A Serious Sales Slump – Weekend Argus 09.01.2010

Matrix Yacht's Silhouette 760Last year was a rocky one for the South African boating industry, which suffered a sales slump of up to 50 percent. But experts expect the industry to pick up significantly this year as consumers grow more confident about the stability of the global economy.

Cape Town Boatbuilding and Technology Initiative (CTBi) CEO Veda Raubenheimer said last year had been a “harsh” one for boating. The industry, she estimated, had dropped by 50 percent as the country slipped in and out of a recession.

One dealer, Boating Dyna-mix, which sells inflatable, powered boats, said it had seen a 60 percent drop in sales.”We’ve seen a little bit of improvement towards the end of the year,” said owner Ludolph Toerien, “but we think it will take a long time for things to get back to the way they were.”

Raubenheimer said the export market had fared particularly badly. This made a big difference in sales as a whole, since the bulk of the market was for export – 80 to 85 percent of larger boats, in terms of quantity and the value of individual products, were sold overseas. Most boats that are built in South Africa and exported are large yachts and catamarans 10m and longer.

The bigger part of yacht and catamaran buyers were middle to upper class.”The majority of buyers are from the baby boomer era and are now going into retirement,” she said. “We often hear of people who have been saving for a long time, then decide to sell their large home for a smaller one and use their retirement funds to go sailing.”

Raubenheimer believed the economic climate had made them very cautious of making a huge investment in a boat.
“It’s not that there isn’t money. There is a lot of financing for vessels abroad, but many people have other investments and weren’t sure about the safety of their investments during the recession. As a result, they didn’t buy and decided to wait things out.”

Knysna Yacht Company's Knysna 440Raubenheimer said that while the local market, where smaller vessels such as ski boats were more popular, had remained reasonably steady compared to the international one, there had been a slight decrease in sales.

However, when it came to luxury yachts and catamarans, the industry had not been affected as badly. A massive 30m-long, 13m-wide luxury catamaran is being built in Epping by an international boating company, which also has a Cape Town base. “The luxury market has had a significant reduction in sales, but when compared to other parts of the market, is relatively recession-proof,” said Raubenheimer.

She did, however, believe that despite the industry’s tough year, things would pick up considerably this year. Most of their exports went to the US, where they had already noticed an improvement in the number of willing buyers.